Wednesday nights don’t usually get this rowdy, but this weren’t no ordinary Wednesday night…
…this was the launch of the unique ASICS ‘Chameleoid pack’!
And to celebrate, ASICS teamed up with the original ‘King Of Trainers’ JD Sports to organise a #asicssecretgig at the Laundry E8, in the heart of Hackney. The Chameleoid technology is a colour-shifting mesh, that appears either red or green, depending on the angle it is viewed at; very cool…
The launch event was packed, with sneakerheads, influencers, bloggers, and even a few celebs rolling through. Melody Kane got the music pumping with an awesome UKG set, before Logan Sama took us on a journey through classic grime. This allowed host for the evening, 1Xtra’s Sian Anderson, to seamlessly segue into the first live act of the night, AJ Tracey. The West London MC delivered his usual high-energy show, featuring his trademark fast flow. Finally the secret headliner was revealed: The Landlord himself Giggs was in the building!
The rest of the night was a blur, but safe to say, the party was lit 🙂
Shop the full ASICS collection at JD Sports here, and then check out our waaaaavey pics below!
