Online retailer ASOS is known for it’s huge selection of clothing and independent fashion brands, but it’s now looking to become a big player in the footwear market too – and big brands such as Adidas are already getting involved. To celebrate the already iconic NMD silhouette, the two came together for an event at Village Underground in London’s Shoreditch area where they welcomed a host of bloggers and influencers from the worlds of fashion, sport, music, and dance.
With the drinks flowing, the burgers emerged, followed by an exclusive preview of the upcoming Adidas NMD releases and imagery hosted by Kiss FM presenter AJ King. Before Lily Mercer took to the decks, we were encouraged to experience the interactive exhibits located around the space, with the massive photo/GIF booth proving particularly popular. After the sparse, down-tempo trap beats from Lily, headline DJ Benji B took the party to the next level with his polyrhythmic selections across multiple genres.
Be sure to check out all the waaaavey pics from the night below, and shop all Adidas products over at ASOS here 🙂