Founded in 1966 in California by two Swiss brothers, their aim was to bring their knowledge of ski boot technology to the emerging tennis shoe market, as both sports require footwear with a tight fit to support sudden and powerful side-to-side movements.
The event itself was great, featuring a big, soft white carpet tennis court in the middle of room one, and more of a large space to dance in room two.
So great to see they’re finally embracing their amazing heritage, and bringing back some of the iconic models that wowed customers back in the day, along with OG boxes, detailing, and top quality materials…
Now I just need to get my hands on those Si-18‘s in that banging OG colourway! 😉
Be sure to shop the #50Love collection here, after you’ve checked out all our exclusive pics from the event below!